Head of Production

Kelly’s Kids, inc.

2015-2018

Recruited by owners of Kelly’s Kids to establish and direct individual visual styles for the 3 company brands through photography and art direction. Acted as producer, photographer and eventually, videographer for all brand content, maintaining rigorous shoot and marketing schedules - up to 8 releases or productions per month.

• Introduced and successfully implemented a video marketing strategy for all company brands, increasing social engagement by 47% in 3 months. Customers cited being able to see how the clothes move and fit the models as the reason for conversion .

• Executed all pre-production tasks - creative briefs, location scouting, talent acquisition, prop/set shopping or creation, shooting schedules and shot lists.

• Photographed, selected, retouched and color corrected all lifestyle and flat lay product images photos for marketing and eCommerce website.

• Filmed and edited long and short form video content for marketing across Facebook, Instagram, Youtube, Websites and email campaigns.

• Coordinated with additional creative team members, as well as upper management to ensure all deadlines were met on-time and on-budget.