Director of Creative Content

Kelly’s Kids, inc.

2018-2022

Promoted to Director of Creative Content to ensure all creative assets represented the individual voices and target audiences of Kelly’s Kids three brands (Kelly’s Kids, Eleanor Rose & Wildflowers Clothing).

Managed everyday operations and deliverables of the creative team which included curating photo and video selections, proof-reading copy and scheduling and monitoring marketing content and digital ad campaigns for weekly releases, sales or promotions and daily product pushes across multiple social media channels -  Facebook, Instagram, Pinterest and Email.

• Managed creative team of 6 (photographers, graphic designers, copywriters) to implement high-quality targeted content within accelerated overlapping deadlines.

• Implemented Pinterest marketing strategy which increased brand awareness and boosted our conversion rate by 52%

• Led the expansion of the creative team by 50% over three years to address rapidly increasing workload.

• Analyzed and interpreted data to ensure all KPI’s were being met, or if not, to answer why not.

• Analyzed marketing data to identify risks, additional target markets and forecast future efforts.

• Created digital marketing strategies (paid and unpaid) for Instagram, Facebook, Pinterest, YouTube and Google Ads.

• Developed brand standards and guidelines, including introducing a digital asset management plan for photo, video, graphics and copy.

• Researched current and relevant marketing trends.